WAP marketing is starting to grow

Many Companies around the world are starting to understand the importance of mobile content as a great innovative delivery tool and a powerful marketing way to reach their consumers. Earlier this month the famous American golf player Tiger Woods has created a new WAP site to allow fans to receive updates and information on Tiger.

At the same time, The Bible Societies of America, Australia, New Zealand, Brazil, Ireland, Scotland, England, Wales, Russia and South Africa launch an international direct-to-consumer mobile internet WAP Bible site for delivering the Bible to mobile phone subscribers worldwide.

And those two examples are just the beginning of the mobile WAP marketing future expansion. I believe that over the next few months, enterprises brands, and content owners and will work quickly on signing up additional WAP services and publish more content using this developed and accessible channel. This not only will benefit their customers, but will also help them to get a new cash flow source from the content they already create on a regular base.