Realizing the advantage of being accessible for mobile users

Google is also developing a new search service for mobile that will help consumers find and buy ringtones, wallpapers, games, videos and other mobile content.

Though mobile content is still a small market, it is growing quickly. Global sales of music, video, ringtones and other content reached $27.4 billion last year, and they are expected to grow to $59.3 billion by 2011, according to the technology-research and consulting firm Yankee Group.

The small mobile screen limits the space to display results, so search providers have to be as precise as possible in determining what a user wants.

Mobile content providers and companies are realizing the advantage of being accessible for mobile users. The WEB sites market is now in the middle of a migration process to WAP. If your WAP site does not look professional or clear enough, it will be hard for you to achieve advantage over your competitors.